Privacy policy

PRIVACY POLICY

Last updated: May 18, 2026

The Midlife Mind ("we," "us," "our") operates midlifemind.co (the "Site"). This Privacy Policy explains how we collect, use, and protect information when you visit our Site, purchase from us, or sign up for our email list.

INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including your IP address, browser type, time zone, and which pages you view. We refer to this as "Device Information."

We collect Device Information using:
- Cookies
- Log files
- Web beacons, tags, and pixels (including from Meta/Facebook and Google)

When you make a purchase or attempt to make a purchase, we collect:
- Your name
- Email address
- Billing address
- Payment information (processed securely by Shopify Payments — we do not store full card numbers)
- Phone number (optional)

When you sign up for our email list or download our free guide, we collect:
- Your email address
- Date of signup
- Source of signup (which page or campaign)

HOW WE USE YOUR INFORMATION

We use the information we collect to:
- Fulfill orders and deliver digital products
- Send order confirmations and receipts
- Send marketing emails (only if you opted in, and you can unsubscribe at any time)
- Improve our Site and product offerings
- Detect and prevent fraud
- Comply with legal obligations

We share information with third-party services that help us operate:
- Shopify (e-commerce platform and payment processing)
- Klaviyo (email marketing)
- Meta/Facebook (advertising and analytics)
- Google Analytics (Site analytics)

We do not sell your personal information to third parties.

YOUR RIGHTS

If you are a resident of the European Economic Area (EEA), United Kingdom, or California, you have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your information
- Object to or restrict processing of your information
- Receive your information in a portable format
- Withdraw consent at any time (if processing is based on consent)

To exercise any of these rights, email us at support@midlifemind.co.

EMAIL MARKETING

We send marketing emails only to people who have explicitly opted in (by signing up for our free guide, our newsletter, or after making a purchase if you checked the marketing consent box).

Every marketing email contains a one-click unsubscribe link. We honor unsubscribe requests immediately.

DATA RETENTION

We retain order information for as long as required by law (typically 7 years for tax and accounting purposes).

We retain email subscriber data until you unsubscribe or request deletion.

We retain Device Information for up to 24 months.

CHILDREN

The Midlife Mind is intended for adults. We do not knowingly collect information from anyone under 18.

CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. Material changes will be communicated by updating the "Last updated" date at the top of this page. For significant changes, we will email subscribers who have opted in.

CONTACT US

Questions about this Privacy Policy or your personal information?

Email: support@midlifemind.co